You can dial me on this phone and I can tell you all about me… but if you’d rather not, here’s a written summary.
In 2000 I earned a Bachelor Degree in fashion design and started my career at the H&M headquarters in Stockholm. A decision to work more conceptually made me switch gears in 2003 to study advertising which led me to London after winning a D&AD student pencil. After a short stint at TBWA I joined Wieden + Kennedy and cut my teeth under Tony Davidson and Kim Papworth, who still call me their creative daughter.
A few award winning campaigns later, I moved to New York to join R/GA on the Nike account, but was soon recruited back to W+K’s NY office where I went to work on Target, ESPN, Southern Comfort, Heineken, One King's Lane and GAP, until Susan Hoffman got confused about whether I was an art director or a copywriter.
In 2014 Mike Byrne at Anomaly convinced me and my partner to become Creative Directors leading the global Converse account. The following year we were made Group Creative Directors overseeing Squarespace, Kohl’s, and Youtube.
In 2017 my partner of 12 years moved back to Europe and I was asked to single handedly absorb all the work we did together and run the group on my own. Plus take on some new accounts like Sonos, Sally Hansen, Google and WW.
Running a creative group at Anomaly has meant managing a team of about 15 creatives. A team that I built, grew, trusted and loved dearly! In addition to that I also ran the agency mentorship program and assisted in hirings across the creative department. My five year tenure at Anomaly culminated with an agency wide talk (and video) about what it takes to be a creative director and the leadership values I myself go by. I got a lot of high fives, hugs and a few tears in appreciation of it.
Other than the stuff you see on this site I've also created a music video, a hardware store brand, a social slot machine and two children. I also dabble in the hotel business.
In the last five years I ran creative at VCCP’s newly opened NYC office until pandemic times…Then served at 72andSunny followed by FCB.
EXPERIENCE:
Executive Creative Director (EVP)
FCB NYC | 2022 - 2024
Group Creative Director
72andSunny NYC | 2020 - 2022
Executive Creative Director
VCCP NYC | 2019 - 2020
Group Creative Director
Anomaly NYC | 2014 - 2019
Sr Creative
Wieden + Kennedy NYC | 2011 - 2014
Associate Creative Director
R/GA NYC | 2010 - 2011
Creative
Wieden + Kennedy London | 2006 - 2010
Creative
TEQUILA / TBWA London | 2005 - 2006
Designer
H&M Stockholm | 2000 - 2005
EDUCATION:
Berghs School of Communication Stockholm
Art Direction / Copywriting
2003 - 2005
Aalto University Helsinki
Bachelor of Arts
1997 - 2000
Istituto Europeo di Design Milan
Fashion Design
1996 - 1997
AWARDS:
One Show, D&AD, Cannes Lions, Webby’s, FWA, Anna’s, UK Music Video Awards
JUDGING:
D&AD, Cannes Lions, One Show, AICP, Shots